Technology Built
for the Dealer Floor
From BDC call analytics to FTC Safeguards compliance, Fresh Coast Technology Advisors sources and manages the technology that keeps your dealership running, secure, and closing more deals.
The Dealership Challenge
Why Auto Dealers Have Unique Technology Needs
BDC & Showroom Phone Performance
Missed calls are missed deals. Dealerships lose thousands in revenue every month to unmonitored, unoptimized phone systems with no visibility into what's actually happening on the line.
Multi-Rooftop Complexity
Managing connectivity, communications, and IT across multiple locations — each with its own DMS, internet circuit, and staff — creates inconsistency, cost overruns, and security gaps.
FTC Safeguards Rule Compliance
As of 2023, auto dealerships are required to implement a formal cybersecurity program under the FTC Safeguards Rule. Non-compliance carries significant legal and financial risk.
DMS & OEM Connectivity
CDK, Reynolds & Reynolds, and DealerSocket demand reliable, low-latency connectivity. Downtime in your DMS means your entire operation grinds to a halt.
The FTC Safeguards Rule Applies to Your Dealership
Auto dealerships are classified as financial institutions under the Gramm-Leach-Bliley Act, which means the FTC Safeguards Rule applies to you. As of June 2023, full compliance is required — and the FTC is actively enforcing it.
Penalties for non-compliance include fines up to $100,000 per violation, personal liability for officers, and mandatory corrective action. Fresh Coast can help you build and maintain a compliant security program.
FTC Safeguards Requirements
- Designate a qualified cybersecurity individual
- Conduct a written risk assessment
- Implement multi-factor authentication
- Encrypt customer data in transit and at rest
- Deploy an intrusion detection system
- Train employees on security awareness
- Monitor and test security controls
- Maintain a written incident response plan
Our Solutions
Everything Your Dealership Needs
We source from the best automotive technology providers in the market — at no added cost to you.
Know Every Call. Close More Deals.
AI-powered call monitoring gives your managers real-time visibility into every BDC and showroom conversation — flagging missed opportunities, coaching moments, and compliance risks before they cost you deals.
- AI call recording & transcription
- Real-time missed opportunity alerts
- Sales process coaching insights
- Reputation & review management
- OEM-certified integrations
- Performance dashboards by rep
A Phone System Built for Dealers
Replace aging PBX systems with cloud-based communications that connect your BDC, showroom, service lane, and parts department — with the flexibility to scale across every rooftop.
- Cloud phone system (no hardware)
- BDC-optimized call routing
- Auto attendant & IVR
- CRM & DMS integrations
- SMS/text from business number
- Call recording & compliance
Always-On Connectivity Across Every Rooftop
We source and manage the internet, private WAN, and failover solutions that keep your DMS, OEM portals, and customer-facing systems online — even when your primary circuit goes down.
- Dedicated internet (fiber & cable)
- SD-WAN for multi-location dealers
- 4G/5G failover (Cradlepoint)
- MPLS for private multi-site WAN
- Guest WiFi for showroom & lounge
- Service lane IoT connectivity
FTC Safeguards Rule — We've Got You Covered
The FTC Safeguards Rule requires dealerships to implement a written information security program, designate a qualified individual, and deploy specific technical safeguards. We help you meet every requirement.
- Written Information Security Program (WISP)
- Multi-factor authentication (MFA)
- Endpoint encryption
- Employee security training
- Penetration testing & risk assessment
- Incident response planning
Managed IT for Dealerships
Your service advisors, F&I managers, and sales team can't afford IT downtime. Through our partnership with Platinum, we provide 24/7 managed IT that keeps every workstation, terminal, and system running — so your staff can focus on selling cars.
- 24/7 monitoring of all dealership systems
- Helpdesk for service advisors, sales, and F&I
- Patch management & endpoint protection
- Backup & disaster recovery
- Microsoft 365 management
- Network security & firewall management
24/7
System Monitoring
<1hr
Average Response Time
100%
US-Based Support
$0
Downtime Goal
Why Fresh Coast
One Advisor for Your Entire Tech Stack
Most dealers are managing 5–10 vendor relationships with no one coordinating the big picture. Fresh Coast acts as your single technology advisor — sourcing, negotiating, and managing every piece of your tech stack so you can focus on moving metal.
Schedule a Free Dealer AssessmentNo added cost — carriers and vendors pay us directly
Vendor-neutral — we recommend what's right, not what pays us most
FTC Safeguards expertise built into every engagement
Single point of contact for all telecom, IT, and security vendors
Ongoing lifecycle management — we don't disappear after the sale
Ready to modernize
your dealership?
Schedule a free, no-obligation technology assessment and find out exactly where you can reduce costs, close security gaps, and convert more phone calls into sold units.
Schedule My Free Assessment